1. CREATE YOUR VIDEO TUTORIAL MINDSET
Before you even start planning your video, what is your mindset? Whatever your mindset is will come through in your videos and have an effect on your community. By creating a positive environment and having a growth mindset, you will attract people that want to learn and grow. Look your best and you will feel your best and this will come across to your viewers. By taking care to look your best, not only will it lift you up, but it will be uplifting to your community. Positivity is contagious. Spread the word!
2. SELECT EQUIPMENT TO PRODUCE A GOOD LOOKING VIDEO WITHIN YOUR MEANS
To select good equipment that doesn’t break the bank, you will want to consider what will affect both your audio and your video. Lighting, a good camera, an eye-pleasing background and looking your best should all be taken into consideration before filming your video. If you have a stationary tripod, you may be able to get by filming it all yourself. If you have someone assisting you, make sure they use a tripod so the filming is steady. You may need a microphone and earphones to record your video if you hear feedback on your recording device during filming. I use Zoom to record all of my tutorial videos.
3. CHOOSE A FILMING LOCATION
Before you begin to plan your video content, select a clutter-free area where you can record your video. Making an impression with a clean, eye-pleasing area for filming will capture your audience’s attention so they will be more inclined to watch your video. If you can add an intro and outro to your videos, they will be all the more professional and if you are looking to monetize your videos, you’ll want to make sure you include an intro and outro.
4. START WITH A SOLID PLAN
A great video tutorial begins with great planning. Start by spending time getting to know your audience. Who do you serve? What is your expertize? Learn how they use your product and find out where they struggle. Then, use that information to choose a tutorial topic that best fits their needs. Once, you have your topic selected, create an outline for the video or a storyboard to visual the layout of your video.
5. WRITE A SCRIPT
When writing a script, don’t get too technical. Speak to your friends in your normal speaking voice. Use words that you would use in your normal everyday language. Don’t just tell viewers what is going on. Show them. Share your screen and show them what you are doing on your computer if that is what you are using for your work. If you are demonstrating something in your studio, you don’t have to worry about sharing your screen. You just start recording on whatever device you are using to film. Practice reading your script until it comes out naturally. If you have someone to practice in front of, even better. Then, ask for their honest opinion to see if this is a video they would watch until the end.
6. START RECORDING
When it comes to recording, make sure to speak slowly and clearly. If you make a mistake, you can hit pause and back up to before the mistake and start again. You can edit out the mistake later if you need to.
7. CREATE AN INTRO AND OUTRO
If you plan to monetize your videos, creating an intro and outro is a good idea for several reasons. Your intro should basically look the same visually; it will just have different text for each video, so your community will recognize it by the intro, before they even see the tutorial. The intro or outro should contain copyright information, along with your brand information.
8. EDIT YOUR FOOTAGE
Once you have finished your recording, you will want to go back and watch it to edit out any mistakes or extra footage that isn’t necessary. You will also want to add your intro and outro at this time and any other graphics that you may want to present.
9. SHARE THE VIDEO
The last step is to choose where you will keep this video. If you intend to monetize your video, you will want to either keep it on an external hard drive or in a cloud. I prefer an external hard drive myself. You will want to share the video with two or three people that will give you feedback. This is a great way to find out if your message is coming across clearly to others.
For more information on the equipment that I use for my videos, fill out the information box below and I will drop the details in your inbox. Happy video creating to you!