My 2020 Word of the Year is Simplify

  As I sit here writing this blog post, I reflect on the years when, as an employee for other companies, I had to come up with objectives for what I wanted to achieve for those companies in the next year and I dreaded it every single year. It was this long,...
How to Use Instagram #Hashtags to Grow Your Brand

How to Use Instagram #Hashtags to Grow Your Brand

6 WAYS TO BEST USE INSTAGRAM HASHTAGS If you are new to Instagram, a hashtag is a word preceded by a pound symbol (#). It categorizes the content that is uploaded to Instagram and therefore it is the best way to have more visability and reach more potential clients...
Using Instagram as Part of Your Marketing Strategy

Using Instagram as Part of Your Marketing Strategy

Is Instagram part of your marketing strategy? In the coming weeks, I will be covering Instagram marketing and what you need to know to up your Instagram game. You might be wondering why use Instagram for my marketing strategy. When Instagram was formed, it was mainly...
7 COMMON ERRORS MADE WHEN CREATING YOUR FIRST OPT-IN

7 COMMON ERRORS MADE WHEN CREATING YOUR FIRST OPT-IN

ERROR # 1 – INCONSISTENT BRANDING Why do you think we need to have our brand front and center? You guessed it, so people can easily spot our work! Make sure your brand is easily identifiable on your entire freebie, whether it is a single infographic or an e book. You...