ERROR # 1 – INCONSISTENT BRANDING
Why do you think we need to have our brand front and center? You guessed it, so people can easily spot our work! Make sure your brand is easily identifiable on your entire freebie, whether it is a single infographic or an e book. You want your brand represented on every page. This means, applying your logo if at all possible and using your brand colors and type fonts.
This is our most popular Opt-in Freebie Templates Collection for Canva and InDesign (click the image to check out our shop!):
ERROR #2 – BORING GRAPHICS
If you’ve done a bang-up job on your opt-in, you certainly want people find it, right??? Make sure your graphics are appealing and stand out in a crowd. Great graphics will attract more eyeballs and then you can tell them what they need to do. Yes, you need to tell them what to do next. This is very important. Don’t forget to include your call-to-action. Something like, “Join our community to get your FREE social media infographic”.
ERROR #3 – DIFFICULT TO FIND
Make sure your Opt-in Freebie is placed in a number of spots on your website, so people can find it. You can’t expect people to find it if you mention it just once. You can include it in your blog posts, within your sidebar and even create a pop up to get the most mileage out of it. Get creative! You have a couple of seconds to grab someone’s attention. Use it wisely!
ERROR #4 – INFORMATION OVERLOAD
Now that you have an awesome opt-in and super awesome graphics, the last you want to do is overwhelm your readers with TMI (too much information). Overwhelm leads to them not reading your entire opt-in. So, keep it short, sweet and super valuable!
ERROR #5 – TOO MANY STEPS
You’ve done great work so far, so you don’t want to blow it by giving them too many steps to get to your freebie. Make the process as simple as possible or they won’t complete it.
ERROR #6 – PROCESS DOESN’T WORK
Make sure you take the time to test the process by signing up for the opt-in yourself and go through entire sequence of events. Trust issues come into play if people don’t receive what they signed up for.
ERROR #7 – NOT PROMOTING OPT-IN
Just putting the opt-in on your website, is not likely to get you the traffic you are looking for unless you promote it. So, now that you have it all set up and the process is working, it’s time to get the word out there. Post it on all of the social media channels that you use and if you if you happen to use a scheduling system, post it on a regular basis, once or twice per month, for as long as it is relevant. Just make sure you don’t post it several times in a row. You’ll want to weave it in between other posts. Make sure you have several different pins on Pinterest too to get the most coverage. Pick several topics from your opt-in to create pins with, because one of them might be of interest to one person, whereas a different one might strike someone else’s fancy.
Find out how to promote your opt-ins with Pinterest by checking out this post PINTEREST ISN’T JUST ANOTHER PRETTY PLATFORM as well.
My goal is to always provide information of great value. If you have any questions or if you have any lessons that you have learned along the way, I’d love to hear in the comments below. Best wishes for much success!