It is the best way to let your friends and followers get a glimpse into your life, which in turn creates trust and builds relationships. Video is currently the best performing content of any type on social media and 82% of internet traffic is projected to be in video form by 2021. It generates more engagement, higher click-through rates and more conversions than any other kind of post. To top it off, there are more apps and tools available to create your own videos than ever before, so it makes it easier to take the leap into the video world.
It definitely takes more effort than a standard post, but the statistics show that it is definitely worth it to create video posts. 90% of consumers say watching product videos helps them make buying decisions. A viewer’s decision to buy a product after watching a video increases 64 – 85%.
Why do you think video has become so important for businesses today? Well, if you think about it, consumers are being inundated with information at a rapid rate and the personal touch just is lacking in a lot of cases on social media. Consumers want to see and get to know that person behind the business and trust them in order to make a purchase from them. What better way to do that than with video? It is the best way to be more transparent with your audience and that is what they want to see.
If you would like to join a group of creative business owners that are working together to promote creative businesses as a whole, please join my Facebook group https://www.facebook.com/groups/creativeslivesunited/ and stop by my Facebook page https://www.facebook.com/ThisLifeGoesOn/ on Fridays for live interviews with fellow creative business owners.