The chat feature gives your story watchers an experience with you that is exclusive because only those that are already watching your Insta Stories get the chance to chat with you. The possibilities with this feature are endless for brands, bloggers and the like.

The chat feature is the same as creating a group chat in your direct messages. The only difference is that you can start a chat directly with people who are watching your Insta Stories. Here is a quick overview of how it works.

  1. Add a chat sticker in your Insta Story.
  2. People request to join your chat.
  3. Add ALL people in your chat or select some people to join the chat.
  4. Start chatting in the DMs. It’s that easy.

You may be wondering why I think this is such a great feature. I’ll elaborate on that in a minute. Let me first demonstrate how easy it is to set this up yourself. Then I’ll give you some ideas on how to use this for your brand or business or even your personal use.

Okay, here we go.

  1.  In your Instagram feed, make sure the home shape in the lower left-hand corner of your screen is selected.      
  2. Then, hold your finger down on your profile picture in the upper left-hand corner of your screen until “Add to your Story” pops up below. There will be a red ring around profile pics that have active stories.
  3. Tap that button to bring up pictures on your phone.
  4. Choose the picture that you wish to use for your story.
  5. Tap on the “Sticker” icon.
  6. Select the “Chat” sticker.
  7. Give your group a name. Change the color of the “Join Chat” button here if you wish by tapping on the color wheel at the top of the screen.
  8. If you want to add any text, tap on the text symbol in the upper right corner of your screen.
  9. Post your Insta Story by tapping on “Your Stories” in the lower left corner of your screen.

Now for some ideas on how to use the chat for personal or business; you can share links to a new YouTube video, website, landing page or new blog post. You can provide exclusive deals to those that join your chat. You can notify them of upcoming events, like get togethers, so you can plan who is bringing what. Inform your community of upcoming webinars that they won’t want to miss or Facebook lives. You can use the chat to brainstorm ideas with your peers. There is so much potential with this added feature. You are only limited by your own imagination or your chat group’s imagination.