Did you know that Pinterest is actually a search engine you can use to drive serious traffic to your website and grow your email list with free opt-ins? What is an opt-in? In this article, you will learn what an opt-in is and how to use it with your Pinterest account to build your email list.

This process works for any kind of niche. Whether you produce webinars, ebooks, or online classes, you can grow a substantial list with Pinterest. It takes time to get things moving on Pinterest, so you want to start implementing now and do so consistently.

Before we dive in, what is an opt-in and why do we need to use it? An opt-in is when someone is given the option to receive email. Typically, this is some sort of mailing list, newsletter or advertising. Without obtaining permission before sending email, the email is unsolicited and known as spam. Here is why we use opt-ins.

Why use an opt-in?

With the growth of marketing on social media, you want to make sure you are providing value with your opt-ins. They will work much better than just asking people to sign up for a newsletter. Many of your visitors from Pinterest will be new, which is great. It means that people are finding your pins intriguing.

  1. When you create opt-ins for your target audience, you will build a list of subscribers that you know will love your content.
  2. Opt-ins are great for establishing your authority and developing trust. If your clients are new, they will probably start with your freebies, rather than purchase from you immediately. This is a great step in the right direction because you will have positive interactions with them by giving them some content that is valuable to them.
  3. Opt-ins are usually in the form of free downloads, ebook, checklist, PDF.

How to create an opt-in

  1. Come up with an idea of what you know your audience wants from you.
  2. Create a how-to video for them to download for free, or create an ebook, checklist or PDF.
  3. Take some pics that relate to your subject matter to use for the cover of your ebook or video or background on your checklist or PDF and put it all together and you are good to go.

How to use an opt-in

  1. Save your opt-ins to your most relevant board first. Pinterest sees this board as the main context for what your pin is about and shows it to people that are interested in that subject. Then, go ahead and pin to other relevant boards, such as “social media marketing” or “my blog posts”.
  2. Create a board for opt-ins and freebies. This will make it easier for your current followers to find all of your opt-ins in one place and for newcomers to find all kinds of great content from you and those that you follow.

How to promote your opt-ins with pins

  1. Create blog posts with opt-in visuals. What do I mean by visuals? If you have a free ebook or checklist or PDF that you are using as an opt-in, use the photo that you have on the cover of the ebook, or a zoom in pic of the checklist or PDF as a visual to go along with your blog post.
  2. Create a board for opt-ins and freebies. This will make it easier for your current followers to find all of your opt-ins in one place and for newcomers to find all kinds of great content from you and those that you follow.

Source: Tailwind